Sanmitra Chitte

Sanmitra Chitte

School of Management, World University of Design, India

Sanmitra Chitte, currently is the Dean, School of Management, World University of Design. https://www.worlduniversityofdesign.ac.in/

She believes in giving back to the society she learned from and hence is also engaged in a few voluntary positions.  She is the President, Association of Designers of India. www. https://www.adi.org.in, She is an AIM mentor, https://www.aim.gov.in

She is a member of the National Committee of Design at CII. https://www.cii.in

She currently holds talks with people from Design Strategy, Design Management, Sustainability and Innovation on Instagram - https://www.instagram.com/strategyndesign

Sanmitra is an Optimistic Futuristic Design thinker and believes that design is the differentiator for any product/ service/ institution under the sun. 

She is a Polymath. She has an experience of 20+ years in Design, Design thinking, innovation capacity building, business creation and Design Management. Now moved to academics, Sanmitra has also set up her own design studio in partnership, working in Graphic Design, branding and Exhibition space before joining Strategic Design Management at National Institute of Design. She has a diverse education and believes in multidisciplinary education as a base for holistic knowledge.

Her education ranges from Pharmacy, Animation, Graphic Design, Design Management, Innovation capacity building and Service Design and is currently an IIM research scholar.

She is a trained ZMET (Zaltman's Metaphor Elicitation Technique) Interviewer and Analyser. This training has helped her get that edge of believing in the human power of intuition. This intuitive power helps in great design insights needed for any kind of problem-solving and design solutions. She believes in women empowerment via education and self-help.

She believes Design Management is the next best Education in Management sector, looking at the fact that Design Strategy is now becoming the core of future technologies. She clearly defines Design Management as Design Facilitation.

She is a domestic violence survivor and would like to tell her story and give all the assurance about standing tall and building from zero despite the odds of being in that arena irrespective of the strong education and career background.

Come join me at my





February 18, 2021





Working Design into Strategy & Innovation - RoI

A broad discussion about the inclusion of Design Strategy to develop and measure the impact of Design via the RoI calculation.

A brief description of how does Design Strategy play an important role in Innovation Capacity building.

How does Design thinking make sense in the context of Innovation? Or is it just another process added in?

Sanmitra Chitte


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