Sam Yen wanted to be an astronaut growing up. Although his first pair of glasses disqualified that possibility, he followed his passion and obtained aerospace degrees at Cornell and Stanford, before stints at NASA and the Jet Propulsion Laboratory. A lot has happened between then and now. Sam joined JP Morgan Chase & Co. in 2018 as Head of Digital Transformation for Commercial Real Estate, in Commercial Banking.
Prior to JPMC, Sam was the Managing Director for SAP Silicon Valley and was SAP;s first Chief Design Officer responsible for driving SAP;s Design and User Experience strategy and execution across the company. Sam holds a Ph.D. from Stanford’s Design program and continues to teach both at Stanford’s Institute for Design (the d.school) and Graduate School of Business as a Consulting Associate Professor on topics of creative cultures in organizations.
In today’s challenging times, organizations need creativity and innovation more than ever. However, creating a culture of innovation does not happen overnight.Most organizations are structured for problem solving and streamlined execution. However, to be innovative, businesses need to tap into their creativity, and nurture a customer-centered, design-led culture as well. In this talk Sam Yen and Janaki Kumar will share their personal experience scaling design-led innovation in large organizations. They will share their observations of the four common stages in the innovation journey, provide actionable insights to make progress, and pitfalls to avoid.