Pippa Yeats

Pippa Yeats

Co-Founder and Product Manager of Turn.io, South Africa

Pippa Yeats is a Co-Founder and the Product Manager of Turn.io, a product helping organisations have personal, guided conversations that improve lives at scale. With a Masters in Design and a Masters in Behavioural Science she is interested in the integration of behavioural science and human-centred design in product development. 

Previously, as Head of Strategy and Experience Design at Praekelt.org, Pippa lead a team who designed ICT4D programmes for NGOs, governments and social impact organisations across Africa and Southeast Asia. 

As Product Manager at Turn.io she’s exploring ways in which new technologies, such as WhatsApp, can help social impact organisations better track and predict offline behaviours from online engagement.

Come join me at my





February 18, 2021





"What type of design is that?" - Learnings from building African design teams in yet-to-be-known disciplines.

Building incredible design teams is difficult. It's even more challenging when your company, the local industry and education system doesn't yet recognise the design discipline you're hiring for. Who are the right people? How do you find them? How do you build the skills they need to succeed? And how do you do it again the next time a new discipline emerges. Distilled from 10 years of learnings from introducing design thinking, service design, content design and behavioural design into social impact organisations - this talk will share tips for managers, designers and soon-to-be-designers about to join their first design team

Pippa Yeats


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