Marty Cagan founded the Silicon Valley Product Group in 2003 to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching. Previously, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay.
Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and the upcoming EMPOWERED: Ordinary People, Extraordinary Products. Marty is an invited speaker at conferences and companies worldwide and is a graduate of the University of California at Santa Cruz and of the Stanford University Executive Institute.
For too many technology-powered product companies, the role of design is far too narrow. In many companies, it's really just visual design. In others, the role expands to include interaction design. But in the best product companies, the designer plays a much larger role. In this talk, I'll dive into the critical role that a strong product designer plays on a strong product team, and discuss how to build your skills so that you can be ready to play your part on a strong product team.