Lola Oyelayo-Pearson is digital design and product strategist, with a wealth of experience running in-house and agency design teams. She currently leads a multidisciplinary User Experience team at Shopify in Toronto, helping merchants leverage custom financial products and exploit multichannel sales opportunities. Prior to that her experience includes leading the UK Design team for Capital One, heading up proposition design for a highly regarded blockchain start-up, and leading a successful products and services agency Cognizant. A passionate technophile, Lola operates at a strategic level, helping organisations to see the bigger picture and focus on the outcomes that matter in order to establish high-performing design cultures.
UX as a career discipline is coming of age, that means the generalist titles of "UX" and "Design" are no longer meaningful. We have to evolve, we have to adapt to the realities of an age where the "web industry" has expanded to become the "tech industry". For many of us that will mean leaving the identities of "UX" and "Design" behind.In this short talk, I'll provide a walk-through of the changes our discipline has faced in the last 10 years, and provide some ideas on future roles we need to play, to ensure our technological solutions are ethical, valuable and user-centred.