Kevin is a quantitative user researcher for Zalando SE - Europe's leading online fashion platform connecting customers, brands and partners. Kevin has previously worked as a data analyst and part-time computer programmer and now enjoys bending research methods and research operations to be scalable and more engaging for participants of user research.
His educational & research background lies in Education (MSc - University of Edinburgh) and Cognitive & Brain Science (BSc - Tufts University) and he enjoys applying these disciplines to UX research by considering the emotional and conceptual prerequisites to human-computer interaction.
Zalando SE recently completed its most ambitious product release yet. To simultaneously test these products before release, Zalando rapidly scaled its beta-testing infrastructure and developed new, more flexible research methods. We’ll share the story of how we built and conducted this beta testing, including a few (constructive) failures we made along the way and our learnings for other teams looking to beta test.