Jane Vita

Jane Vita

Design Lead at VTT, Finland

With over 20 years of experience under her belt, Jane has used her expertise in many Design competencies to work in more than 50 projects; in a range of different industries and countries. 

She supported several companies to bring service and customer-centricity thinking to the core of their business. She does this by engaging teams in co-creation and by building dialogue with customer and partners. When approaching services and product Innovation, she advocates for a more diverse, circular and sustainable approaches, enabling more conscious solutions to customers.

She regularly shares her work in publications, workshops and conferences. She has been involved in the leadership of communities and associations such as the Interaction Design Association (IxDA), Service Design Network and Futures Specialists Helsinki. Always interested in exploring new and established tools, approaches and techniques. 

In the academic world, she has lectured Service Design in Digital Context at Laurea University's Masters in Service Design and Innovation programme, and at Aalto University, a course in Designing Services with Emerging Technologies.; and facilitated multiple pieces of training, such as Lean Startup Machine and Design Thinking at BMW Summer School.

To find out more about her talks and workshop engagements check both links below:

Personal website: http://www.janevita.com/

Slideshare: https://www.slideshare.net/janevita/presentations

LinkedIn: https://www.linkedin.com/in/janevita/

Twitter: https://twitter.com/janevita/

Come join me at my





February 18, 2021





Transformation through Design

The existence of inequality and centralized models, where only one group has the power, leads to a waste of talents and knowledge necessaries to create value and continually succeed in businesses.How do we organize to create a new normal, better for all? How do we find substance and concrete evidence that a solution will have a positive impact?To deliver value at every moment of the customer journey, designers must recognize that they can use all their tools to connect people, orchestrate dialogue, bring diversity, and integrate processes.This talk is about becoming an agent of transformation and to shape a better future day by day.Furthermore, driving more sustainable organizations by understanding and removing the negative impact of services and products as a whole; on the planet and in society.

Jane Vita


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