Alipta is a fun-loving and jovial person, easily approachable, a problem solver, someone who likes to give and receive genuine feedback, and who continuously unlearn and learn", these are some of the traits he gets to listen to from his team.
Alipta is a design graduate from one of the oldest D schools of Kolkata with almost 2 decades of industry experience. He has been a part of multiple digital transforming journeys for large corporations and also got an opportunity to wear multiple hats while being at work sometimes as a designer, artist, animator, UI developer, and sometimes also as a strategic design leader. At present, he is the India head of the experience design team of Cerner Corporation in Bangalore.
2300 years ago, Aristotle claimed that above all else, men and women seek happiness. We all seek happiness from the activities we are engaged with, we all seek happiness from the life we lead, we all seek happiness from social interactions our relatives' friends. When it comes to products and services, we are slowly moving away from a task-oriented approach to look at emotions and affect as a core quality. Can products make you happy? How does happiness fit into the experience pyramid? Is there any framework for positive design? This talk "Design products for happiness" will unfold some of these concepts