Designing for Trust

Designing for Trust

There are many examples of how invisibility in society is increasing. More and more is happening behind the scenes: data generation, algorithmic computation, and decision-making. It’s becoming harder to grasp the wider effects of individual and corporate actions based on things that are invisible to us. At the same time, the level of trust in society is decreasing.

Fake-news and scandals of companies that misuse data hits us every day.

What is fake and what is true? And who should we trust?

Because trust is essential: Human interactions, relationships and systems are all based on trust.

Every day, we put our trust into people, organisations and services.

It’s fundamental to our communication – a vital currency.

Fictional entities like brands, communities, democracy and trade only exists if we all trust them.

We need to design for trust.

This session explores how we can design for trust in the things that we can’t see.

Come join me at my





February 18, 2021





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